Content Refresh Checklist

Quarterly cadence

1. Analytics scan (GA4 + Plausible): Identify top/low performers, compare last 90 days vs prior 90. Note pages needing updates.
2. Message accuracy: Verify value prop, features, pricing/CTA, video, screenshots.
3. SEO hygiene: Titles/meta, H1/H2, internal links, FAQ completeness, schema (SoftwareApplication, FAQPage, VideoObject, CaseStudy, BreadcrumbList).
4. Freshness stamp: Update "Last reviewed" microtext and dateModified in JSON‑LD on changed pages.
5. Sitemap: Bump <lastmod> for changed URLs; re-submit in Search Console when available.

Pages to watch

• Home (/), SnapDescribe (/snapdescribe.html), Compare pages
• About, Press, Case study, Gallery, Submit
• PT‑BR pairs (/pt-br/) once localized fully

Change log (lightweight)

Record meaningful edits here (date • page • summary):

• 2025-08-25 • Initial checklist created; site-wide refresh loop in place.

Next review

Set a reminder for 90 days from now to repeat this checklist.